What is balloon printing?
Balloon printing is quite simply the process of applying some type of graphic onto the exterior of a balloon. Balloon printing businesses have been around for a long while, but contemporary printing techniques and new equipment are helping to increase the scope of what sort of balloons can be printed on, and what logos can be applied. Many companies and individuals are starting to realise the prospective benefits of balloon printing.
Balloons may have multi-coloured patterns printed onto their surfaces, and this can be enhanced by using smart designs and making use of the colour of the balloon itself. It is also possible to print onto both sides of a balloon, so no matter where folks are standing in relation to the balloon they should be able to see the printed images.
This article hopes to highlight just a few of the possible uses of personalised, branded balloons.
Advantages
Balloons are fantastic because they are not an overly pricey thing to get hold of. Even the more fancy balloons do not have to cost the Earth, and when you compare and contrast prices with many of the alternatives you can quickly see the financial benefits of printed balloons.
One of the more exciting things about using printed balloons at any type of event is the great flexibility they offer. Modern balloon technology allows such a broad range of shapes, sizes and shades that you can really let your creativenessrun wild and let your creative side to take over. There are some limits, but most people are surprised at what can be achieved with simply just balloons.
This versatility gets even more significant when you start using balloons collectively to create balloon strings or sculptures. You can intermix different coloured balloons to great effect and create bold patterns, or use different shapes and styles of balloons to create eye-catching displays. The possibilities are not quite endless, but they are very numerous nonetheless.
Another great benefit of using balloons is that they are incredibly light. This makes them extremely easy to move around and to sculpt into various shapes. You will not need to hire moving men or forklift trucks to get them to where you would like them to be! The other great advantage is that if you are going to inflate them on site, many hundreds of balloons will fit into a handbag. This means they can easily be used to spruce up even the most remote of locations.
If you are struggling to find inspiration for your own balloon design, browse a printing website for inspiration and facts about balloon printing techniques.
For social events
Having a set of your own, customised, printed balloons at a social event always adds an additional element of fun and fascination to whatever you are doing. Whether the event you are attending is a relatively formal affair, such as a grand dinner party, or a very informal occasion, such as a stag or hen party, you will discover that printed balloons can really make the night stand out.
Wedding parties
Wedding parties are the ideal occasion for utilizingprinted balloons to spruce up your location. They are both formal and informal events at the same moment, with a sincere purpose but also a focus on having fun and enjoying the day. This is where the versatility of balloon printing comes into its own.
During the wedding meal, photo-taking or any other formal announcements, you can use various smart balloons printed to complement your surroundings. Then when the partyreally begins you can use a collection of fun balloons with a personalised wedding message.
Stag & hen nights
Stag and hen nights are usually fun occasions, and more often than not they will involve some form of dressing up or decoration. So why not make use of printed balloons as a way of “jazzing up” your evening and truly making your party stand out from the crowd. Here are just a couple of ideas.
L-plate balloons. One of the more recognisable components of a hen party is the bride to be wearing driving L-plates on their clothing. It is a time honored touch that always makes the lucky lady stand out from her party of hens. But there is no reason to limit yourself to embellishing outfits. Why not print an L-plate on a large balloon and affix it to the bride to be. Then everybody will easily know who to watch out for during the rest of the evening!
Nickname balloons. Groups of guys out on stag nights will often have their photos and nicknames used by their good friends printed onto a t-shirt or top. But again, why stop at the clothing? You can print faces, nicknames, or just about any other humorous facts onto personalised balloons and give them out to members of your stag group. You can even create a competition out of who manages to get their balloon safely through the night!
Decorating functions
Printed balloons at events don’t have to be highly conspicuous or gaudy. In fact, you will discover that there are many ways that you can organise printed balloons to create very elegant effects. At many formal events, such as award ceremonies or grand birthday parties, balloons can turn out to be an interesting piece of furniture rather than an outlandish assertion.
The fantastic flexibility that comes with using balloons at events means that they can be both promotional and ornamental. You might use a printed pattern on the balloons and then assemble lots of them together to give the sense of dynamic wallpaper! On the other hand you could use the surface area of the balloons to print your company branding or a message you want to get across to your guests.
Don’t neglect to include helium gas cylinders whilst planning decorations for your party.
For corporate events
Whilst many of us associate memories of balloons with birthday celebrations when we were children, printed balloons can also be used in a more grownup environment. The use of printed balloons can actually be very beneficial in the commercial world.
Exhibitions
Anybody who has had a stand at a corporate exhibition will know just how much competition there is for space and quite how hard everybody attempts to bring potential customers in their direction. If you utilise the standard strategies of marketing to your exhibition display you will discover that you need to spend plenty of time, and often lots of money, to really stand out. But rather than just competing on the same playing field as your competitors, how about taking to the skies to get one over on them?
Advertising potential
If you are using helium filled balloons to help advertise your organisationthen you will be immediately at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the appropriate amount of string linked to the balloon you will be setting your corporate identity in a space over and above the reach of regular advertising. If your competitors are not doing the same, you will have that space to yourself.
Just like printing your logo or company message onto carrier bags or other packaging, branding onto balloons provides a mobile marketing space that you don’t have to transport around yourself. Every single time you give out a printed balloon to a customer at the exhibition, you are effectually giving out a promotional piece for your firm that will be movingaround.
Yet another great advantage of using printed balloons as a corporate advertising application is the price. No matter what condition the economy may be in, companies are continually looking for the most cost-effective ways to promote themselves, and printed balloons are certainly one of these techniques. For a relativelylow fee you can get hold of a good number of balloons, all printed with your customised message.
It is important to note that using a 100 percent balloon-based treatment as your marketing strategy won’t always bring the results you are looking for. It is a great deal better to use printed balloons as a single part of your advertising campaign. Think of balloons as the exclamation mark on the end of your marketing sentence.
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Balloon printing options
There are two primary types of balloon that can be printed on; latex balloons and foil balloons.
Latex balloons are the most common type of balloon. They are the teardrop shaped balloons that are somewhat rubbery in texture. They nowadays come in a wide range of colour options, and you can even get balloons that are semi-transparent or have a metallic surface finish. All latex balloons can be printed on but it is worth bearing in mind the base colouring of the balloon when developing a design.
Foil balloons are actually made from mylar, and instead of being formed of one solitary piece of material they are more typically made by sealing two individual pieces together. This hemming process allows for a vast range of different designs, including stars and hearts.
The environmental impact
Balloons are a consumable product, and as such people are often concerned about the effect they have upon the environment. The good news is that balloons are in fact quite an eco friendly solution and using them will not have a detrimental effect on the natural world. Many experiments have been done that support this view.
Latex balloons are made of a substance called natural rubber latex (NRL) which is collected from trees in tropical locations. The trees are merely tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to avoid rainforest deforestation.
They are also biodegradable and can actually be used on the compost heap! Latex balloons will decay at different speeds depending on the circumstances they are left in, although testing has shown that they will usually decompose entirely within 6 months.
Get your own printed balloons
I hope this article will have highlighted a few of the scenarios that printed balloons are well suited to, and maybe you are already thinking about an upcoming occasion where balloons would make a perfect party piece. Whether it is a personal or work-based function, they are definitely worth considering.
If you would like to find out more about obtaining your own customised printed balloons, there are many businesses that are now offering balloon printing as a service. By searching on-line you will be able to find a balloon printing company that can help you out.